Positioning StrategyClient Discovery Questionnaire ✓ Thank you! Your responses have been saved.Section 1Company & Brand Overview Company name, industry, and founding year * Primary products/services offered * Company size (employees) * How do you currently describe your brand? (2-3 sentences) What is your current brand perception among existing customers?Section 2Target Audience & Market Define your primary target audience *Include demographics, psychographics, job titles Secondary target audiences What are the top 3 pain points your audience faces? Where does your audience spend most of their time online?Section 3Competitive Analysis List 3-5 main competitors and their positioning What are your competitive advantages?e.g., price, quality, service, innovation How do you want to be perceived differently from competitors?Section 4Brand Values & Messaging What are your core brand values?e.g., innovation, sustainability, reliability What is your brand mission/purpose? What is your brand vision for the next 3-5 years? What tone/voice best represents your brand?e.g., professional, friendly, innovative, playfulSection 5Content Strategy What types of content do you currently produce?e.g., blog posts, videos, case studies, whitepapers Which content formats perform best with your audience? How frequently do you publish content?e.g., daily, weekly, monthly What topics/themes are most important to your brand and audience? Who is responsible for content creation/strategy?Section 6Storytelling & Brand Narrative What is your brand origin story? What customer success stories do you have? How do you want to emotionally connect with your audience? Are there team members/founders whose stories are important to share?Section 7Advertising & Paid Campaigns Which advertising platforms are you currently using?e.g., Google Ads, Meta, LinkedIn What is your average monthly advertising budget? What are your main campaign goals?e.g., awareness, leads, conversions, brand building What has been your best-performing campaign? What is your target cost per acquisition (CPA) or ROAS? Section 8Influencer & Partnership Strategy Do you currently work with influencers or brand ambassadors? What types of influencers align with your brand?e.g., micro, macro, mega, niche experts Are there specific industries or communities you want to partner with? What partnerships or collaborations would strengthen your brand?Section 9Digital Presence & Social Media Which social media platforms are most important to your brand? What is your current follower count on each platform? What engagement rates/metrics are you currently tracking? How active is your community? Do you have a website? What is its primary purpose?Section 10Customer Journey & Conversion Describe your customer journey from awareness to purchase What are the biggest barriers to conversion? How do you measure customer satisfaction and retention? What is your current customer acquisition cost (CAC)? Section 11Goals & KPIs What are your primary business objectives for the next 12 months? What KPIs matter most to your business?e.g., revenue, leads, awareness, engagement What specific growth targets do you have? How will you measure the success of the positioning strategy?Section 12Timeline, Budget & Resources What is your implementation timeline? What is your overall marketing budget for strategy implementation? Do you have internal resources available? Who will be the primary point of contact for this project? * What are any constraints or challenges we should be aware of?Section 13Additional Information Are there any other aspects of your business or brand we should know about? What are your biggest worries about this repositioning? Clear Form Submit Response
